Hey hey, the multinationals are making a move. Twelve leading international companies , including Nokia, Nike, and Hewlett-Packard have signed the Tokyo declaration, which has been organised by WWF and Nokia! Doing though the multinationals pledge their support for a worldwide reduction of greenhouse gas emissions by 50% in 2050.
Sony, who was targeting to reduce it's emissions by 7 % by 2010 from 2000 levels, already cut their annual emissions by 9 % (Stringer). Having understood that their is no contradiction between economical growths and "going green" (thanks to Mr Stern) it is now our turn to understand to not only paint the multinationals black but teamwork globally.
Well, call me a naive optimist, but in my humble opinion, this is the beginning of a just the change of direction that is needed.
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