Back from the MObile World Congress:
Having heard about a concept phone manufactured mostly from recycled materials and designed to consume less energy in production and operation than existing phone, made from recycled aluminium drinks cans, the rubber keyboard from old car tires; transmission towers that uses up to 50 percent less energy than standard towers. I was pretty shocked to read about the every day environmental awareness of the Spanish: while the amount of solid waste has risen by 60% since the 1990s there is only 9% pf it being fully recycled. having done some research on this , the main reason for it does not seem to be the lack of procedure or separate dust bins, the problem rather seems to be in the attitude of the citizens who apparently are not using the existing systems of waste separation. Well, back to our good old multinationals, i guess it is a good sign that brands that are viewed as 'cool' are at least trying to go a bit greener, even if it is just "greenwash" at the very least there will take a change in perception and attitude take place.
Unfortunately, the gap between innovative advancement in financially driven business and research and the shallow cessation of every day life in the streets of Barcelona showed once again that modern society does need to teamwork on our common goal: the global village and it's maintanance without it overheating.
It is frustrating to think, that theres no reason why some the very things you've mentioned in your post couldnt be used in ALL new phones, not just those that set out to be green. If that was then applied to all gadgets - infact, anything in our lives - we'd be living in a rather different world.
ReplyDeleteOne wonders whether it will eventually take tax incentives rather than the mysteries of market forces to make that change...